The Banana Lady

Carmen Miranda was a Brazilian performer who transitioned her talents to the United States.  While being a skilled woman in the entertainment business, Carmen was known for much more than her life on Broadway.  Performing in many flashy outfits, Miranda habitually wore exotic headdresses pieced with fruit produce.  The actress' costumes brought much attention and received praise from the United Fruit Company.  Controlling much of the banana trade realm, Carmen Miranda's style brought forth a marketing opportunity for the banana business.

With having much impact on the economy and several Latin American countries, the United Fruit Company controlled many regions with its power of international banana trade.  A creative banana logo began to surface and helped build an everlasting brand.  The Chiquita Banana, which was created for the United Fruit Company, featured a female-advertised cartoon that adorned a wild fruit hat like Carmen Miranda's.

Current Chiquita Logo

First Chiquita Banana Logo

 

Carmen Miranda

http://www.tvacres.com/admascots_misschiquita.htm